Performance Marketing Manager · Delhi, India · Open to Opportunities

Nitin Sharma

Turning Ad Spend into Revenue

8+ years of precision performance marketing — scaling brands from zero to profit with Meta Ads, Google Ads, and data-driven strategies that founders trust.

8+
Years in Industry
Monthly ROAS
15+
Brands Scaled
Who I Am

Marketing is science,
not guesswork.

With over 8 years of hands-on experience in digital and performance marketing, I have built, managed, and scaled campaigns across industries — from luxury fashion to healthcare to cosmetics.

My approach is rooted in data. Every rupee of ad spend is tracked, every campaign is tested, and every decision is backed by metrics. I don't just run ads — I build revenue-generating machines for the brands I work with.

Currently leading performance marketing at Cassidy Cosmetics, managing Meta Shopping Campaigns, Google Ads, and YouTube channels — consistently delivering 5× ROAS month over month.

I have managed SEO teams, built e-commerce funnels, worked across Shopify and WordPress ecosystems, and collaborated directly with founders to align marketing with business goals. Fluent in the language of ROI, KPIs, and growth.

Contact & Details
Career Journey

8 years of
building brands

Feb 2026
— Present
Current Role

Performance Marketing Manager

Cassidy Cosmetics Pvt Ltd

Leading all paid performance channels for a fast-growing cosmetics brand. Responsible for end-to-end campaign strategy, execution, and reporting — driving measurable revenue growth every month.

  • Architecting and managing Meta Ads Shopping Campaigns for e-commerce, targeting high-intent audiences with dynamic product ads
  • Consistently generating 5× ROAS on a monthly basis through rigorous bid strategy, creative testing, and audience optimisation
  • Optimising the Shopify storefront — improving UX, site speed, and conversion pathways to lower CPA
  • Running full-funnel lead generation campaigns for Franchise Ads on Meta across India
  • Managing LinkedIn brand awareness and boosting high-performing posts
  • Running YouTube Channel Ads, Google Search, and Performance Max campaigns
  • Building and delivering monthly performance PPTs to leadership — covering ROAS, CPL, impressions, and strategy
Meta AdsGoogle AdsYouTube AdsShopifyLinkedIn5× ROASP-Max
Apr 2022
— Jan 2026
3 Yrs 9 Months

Digital Marketing Manager

Shamoor Media Group Pvt Ltd

Managed a full-service digital marketing function serving multiple clients across e-commerce, healthcare, beauty, and services. Led both paid media and SEO simultaneously — a true 360° role.

  • Led and mentored an in-house SEO team of 5 members — daily tasks, performance reviews, on-time delivery
  • Created and managed Meta & Google Ads for Clothing, Beauty, Security Services, Dental, Hair Transplant, and Healthcare clients
  • Managed website operations across 6+ live websites on WordPress, Shopify, PHP, and Umbraco
  • Delivered cross-channel strategies integrating SEO, paid social, and paid search for integrated growth
Team LeadershipSEOMeta AdsGoogle AdsWordPressShopify
Jun 2018
— Mar 2022
3 Yrs 9 Months

Digital Marketing Executive

Ampexcel Technologies, Noida Sec-3

Built foundational expertise across paid social, paid search, and user experience analysis on outsourced digital marketing projects.

  • Managed Meta & Google Ads across multiple client accounts — targeting, budget allocation, and performance monitoring
  • Conducted heatmap analysis using Hotjar to understand user behaviour and inform CRO recommendations
  • Developed project management and client communication skills on outsourced campaigns
Meta AdsGoogle AdsHeatmapCROHotjar
Jun 2017
— May 2018
1 Year

SEO Executive

Anirup Technologies LLP

Began career as an SEO specialist — building the analytical foundation that powers data-driven performance marketing today.

  • Managed SEO projects for international clients — on-page optimisation, keyword strategy, technical SEO
  • Built high-quality backlink portfolios through ethical link-building strategies for improved domain authority
SEOBacklinksOn-PageInternational Clients
The Numbers

Results that
speak for themselves

0×
Monthly ROAS
Consistent return on ad spend at Cassidy Cosmetics
0+
Years Experience
Deep expertise across the full performance stack
0+
Brands Scaled
Beauty, fashion, dental, healthcare and more
0
Team Led
SEO team managed, mentored, and delivered results
Live Proof of Work

Real campaigns,
real results

⬤ Live Screen Recording — Shopify Sales + Meta Ads Dashboard Cassidy Cosmetics · 2026
Verified
ROAS Achieved
Demonstrated in real-time Meta Ads Manager — ad spend vs revenue ratio tracked monthly with consistent 5× return.
Live Data
₹↑
Shopify Revenue Growth
Shopify dashboard showing direct correlation between ad campaigns and store revenue — optimised CPA and purchase funnel.
Active
P-Max
Google Performance Max
Multi-channel Google campaigns running Search, Display, YouTube, and Shopping simultaneously — managed and optimised live.
Core Capabilities

The full
performance stack

01
Meta Ads (Facebook & Instagram)
Expert-level command of the Meta Ads ecosystem — campaign architecture, audience segmentation, creative testing, Shopping campaigns, dynamic product ads, lead gen funnels, and retargeting. Proven ability to structure campaigns that scale profitably month over month.
Meta Business Suite
Ads Manager
Meta Pixel
Custom Audiences
CAPI
02
Google Ads (Search, Display, Video, P-Max)
Full-funnel Google Ads management across Search, Display, YouTube, and Performance Max. Skilled in keyword strategy, negative keyword hygiene, smart bidding automation, ad copy optimisation, and audience layering to capture high-intent demand.
Google Ads
Performance Max
YouTube Ads
Merchant Center
Smart Bidding
03
Analytics & Performance Reporting
Data fluency at the core of everything. Proficient in GA4 for conversion tracking and insights, Looker Studio for executive dashboards, and building monthly performance PPTs that translate raw data into strategic decisions for founders and leadership teams.
GA4
Looker Studio
Meta Analytics
Heatmaps
04
E-commerce & Shopify Optimisation
Deep familiarity with Shopify as both a marketer and hands-on manager. CRO improvements, landing page optimisation, product feed management, site updates — bridging the gap between marketing strategy and technical execution.
Shopify
WordPress
Umbraco
PHP
CRO
05
SEO & Content Strategy
Hands-on SEO experience spanning technical on-page optimisation, backlink acquisition for international clients, and managing high-performing SEO teams. Dual paid + organic expertise gives brands a holistic, compounding growth advantage.
On-Page SEO
Backlink Building
Technical SEO
International SEO
06
LinkedIn & Multi-Channel Campaigns
Managing LinkedIn Ads for B2B lead generation and brand positioning, alongside coordinated multi-channel strategies ensuring consistent messaging across paid social, search, and video — maximising reach within budget.
LinkedIn Ads
Multi-channel
A/B Testing
Budget Management
Proficiency Levels

Tools & Technologies

Π
Market Analytics
GA4, Looker Studio, and native dashboards to extract insights that drive decisions.
Expert
M
Meta Ads
Full campaign lifecycle on Facebook & Instagram — from creative brief to optimisation.
Expert
G
Google Ads
Search, Display, Performance Max, and YouTube — end-to-end management.
Advanced
Σ
SEO
Technical and content SEO for international clients, plus team leadership.
Advanced
AI for Marketing
Leveraging AI tools for campaign optimisation and performance forecasting.
Proficient
L
LinkedIn Ads
B2B lead generation targeting decision-makers and franchise partners.
Proficient
Portfolio of Work

Brands I've
grown

Cosmetics · E-commerce
Cassidy Cosmetics
cassidycosmetics.com
Current role. Full-funnel Meta Shopping, Google Ads, YouTube, LinkedIn — 5× ROAS monthly. Shopify CRO and franchise lead generation.
Beauty · Skincare
Astaberry
astaberry.com
Meta and Google Ads for a premium beauty brand. Paid campaigns alongside website management to drive e-commerce revenue.
Fashion · E-commerce
Jainsons Emporio
jainsonsemporio.com
Full digital marketing for an ethnic clothing brand — paid social, SEO, and WordPress management to drive online and in-store sales.
Fashion · D2C
Lady Boss by Egoss
ladybossbyegoss.com
Performance marketing for a women's fashion label — Meta Ads, product catalogue campaigns, and Shopify management.
Health & Wellness
Health Platter
healthplatter.com
Healthcare product campaigns — Google Search for high-intent buyers and Meta retargeting to nurture leads through the purchase funnel.
Lifestyle · Fashion
Misree
misree.co.in
End-to-end digital marketing — paid campaigns, SEO, and website management for a lifestyle fashion brand targeting urban Indian women.
My Approach
"The core of digital marketing is exposure — but the art is making every rupee of exposure count."

— Nitin Sharma

Ready to
scale your
brand?

Whether you're a founder building from scratch or an established business looking to scale paid marketing profitably — I bring strategy, execution, and accountability to make it happen. Let's talk.