8+ years of precision performance marketing — scaling brands from zero to profit with Meta Ads, Google Ads, and data-driven strategies that founders trust.
With over 8 years of hands-on experience in digital and performance marketing, I have built, managed, and scaled campaigns across industries — from luxury fashion to healthcare to cosmetics.
My approach is rooted in data. Every rupee of ad spend is tracked, every campaign is tested, and every decision is backed by metrics. I don't just run ads — I build revenue-generating machines for the brands I work with.
Currently leading performance marketing at Cassidy Cosmetics, where I manage Meta Shopping Campaigns, Google Ads, and YouTube channels, consistently delivering 5× ROAS month over month.
I have managed SEO teams, built e-commerce funnels, worked across Shopify and WordPress ecosystems, and collaborated directly with founders to align marketing with business goals. I am fluent in the language of ROI, KPIs, and growth.
Leading all paid performance channels for a fast-growing cosmetics brand. Responsible for end-to-end campaign strategy, execution, and reporting — driving measurable revenue growth every month.
Managed a full-service digital marketing function serving multiple clients across e-commerce, healthcare, beauty, and services sectors. Led both paid media and SEO simultaneously — a true 360° marketing role.
Built foundational expertise across paid social, paid search, and user experience analysis. Worked on outsourced digital marketing services, gaining exposure to a wide range of industries and campaign types.
Began career as an SEO specialist, laying the analytical and technical groundwork that would later power data-driven performance marketing.
Across 8 years, I have driven performance for brands across e-commerce, beauty, health, and lifestyle — each with a unique challenge, each solved with data.
"The core of digital marketing is exposure — but the art is making every rupee of exposure count."
— Nitin Sharma
Whether you're a founder building a brand from scratch, or an established business looking to scale your paid marketing profitably — I bring the strategy, the execution, and the accountability to make it happen. Let's talk.